These boxes are going to follow you and help you navigate my mind
"All about communicating"Brand
learn about my featured brand
Art direction
The Arthrow logo is a type face crafted especially for our aesthetic. It brings out the kid in you while communicating the feeling that there are many parts to a whole. This colorful logo feels like a young artist.
Navigate
Since arthrow has so much to offer we had to give each area of the site its own color and logo. Making it easy for the artistic user to navigate and search all of Arthrow without being confused.
Search
We know that searching happens. Using these same icons Arthrow allows a very powerful and useable filter.
Splash page
This was in place for the past 30 days for people to sign up for the beta invite. We decided to have the different parts move around the logo like they were a kind of countdown clock. The image lines up every 20 mins or so. arthrow.com
Video
Since we tried to raise some funds on kickstarter.com we needed a video that could explain to all audiences what Arthrow was exactly. This video is an in depth explanation that I created to describe Arthrow better.
Shhhh
ok so the site will launch soon. here is a sneak peak of what we have been working so hard at. and if you want a video walk through click here.
Extras
The small areas of a website are often forgotten or merely don't seem to merit a personal touch. For Arthrow we went all out and gave every area a personal touch.
To browse a few of my school projects
check out my Behance
"It's kind of like your body"Coact
Justin is a great team player
Gregg Bauer
Co-Creative Director at max2o
Advertising Professor - SCAD Atlanta
Justin's artistic potential and dedicated learning attitude
is molding and preparing him as an eminent artist and prominent individual.
Chin Cheng Hung
Professor of Foundation Studies
SCAD - Atlanta
"The world is my canvas"Grow
"Two years ago today"
------------------------------- use these arrows to navigate my growth ------------------------------
"I entered the first photo I took and won two addys"
They might have just been student addys on a local level. But i took it as a sign that i was running in the right direction.
"So that year I took as many pictures as I could"
Trying out all different styles. Focusing on the human element.
"In one year i took over 40,000 shots..."
Including a lookbook, wedding, and even shot and designed an entire magazine.
"I quickly realized that just taking photos wasn't enough"
Before foundation studies I couldn't even draw a stick figure. I learned a lot about technique but still wasn't satisfied...Then I found advertising
"Now my focus is on the art of advertising"
After Arthrow gets off the ground I plan to rebrand myself and focus all of my creative energy on understanding advertising to its fullest. I will not stop until i have changed the way advertising is done. the way brands communicate with the people they serve. i have big ideas with daily goals. watch me grow.
If you want to see more of my old stuff
check out my flickr
You're a good listener
Thank you for hearing me out
Always,
Justin Holmes
Justin Holmes